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Website optimisation is not enough!

25. July 2007
If you still think it is enough to optimize your company’s website for search engines - look again! The competition is fierce out there and everybody want to be the best and of course winner in this ambitious “cat&mouse” game – website owner/designer vs. search engine.
It might be hard to believe, but it is actually not the main task for search engines to chase cheating web designers or invent countless ways to prevent their dubious search engine optimization methods.

The emphasis should be on their and also your companies clients – basically everybody who is using a search engine. We all have one aim: to find what we are looking for easy and fast! To achieve this search engines have been developing very sophisticated algorithms.

We distinguish between 2 types: ON and OFF pages optimisation. It can be safely said that ON page optimisation is only about 20% of the total effort and the remaining 80% in down to a well organized OFF page optimization.

What is relevant to Search Engines?

1. The amount of links pointing to your site and its pages – increases credibility.
2. The actual linking text (anchor text) of these links, indication for the “value” of the link
3. The quality of the pages where these links are on

But why is off-page optimisation so important and why do search engines focused on these methods rather than OFF page optimisation?

A simple reason is that “on-page SEO” is controlled by the owner and can easily be abused in the hope of gaining an unfair advantage in the Search Engines result pages. OFF page optimisation is controlled by other mostly external sources (other website owners, online communities…) This makes it much harder to bend the rules in one single websites favor and relevancy is spread to be judged by many.

Contact Tetridia on +44 (0)20 8144 6655 for more information on how to raise your marketing to the next level using Search Engine Marketing.