What you NEED to know about 'wants' and 'needs'

'Wants' and 'needs' are familiar marketing terms, but their use often leads to confusion. So here's my attempt at clarifying the distinctions.

'Wants' are driven by desires and emotions. 'Needs' are necessities.

'Wants' are irrational cravings for things, which we rationally justify as necessary. Impulse shopping, cravings for chocolate, ice cream, coffee, cigarettes, booze and fast cars are all examples of 'wants'.

Why writing for the web is different to other media

When it comes to online copywriting, many people are tempted to use their existing brochure text, hoping it will do the job.
And unfortunately it won't.

A voice of confidence and trust

Online relationships are like friendships. People want to be comfortable with you before they do business.

Writing for the Web

Contrary to earlier perceptions, several recent studies point out that text and headlines, rather than images or animations, are the first things people look at on Web pages.
The sections legibility and cross platform design outline how poor implementation and integration of fonts and their properties as well as neglect of various screen size options affect the creation of written content for the Web. Research shows reading text on a computer screen is much harder - and people read slower - than when viewing printed content. Text passages are only read if the content seems interesting for the reader and adds value to the site.