24. September 2007
Microsoft decided to take action to compete with industry giant Google. On 26th of September, a new version of Live Search will be launched.

The relaunch of MS Live Search has two main objectives: increase the numbers of users and build a stronger reputation in the search field.

Microsoft has made improvements to the search functionality of Live Search and added more personalized elements, focusing on social networks. New features have been added such as Windows Live translator. They also want to change the way results are brought to the consumers, also delivering multimedia results like its biggest competitor Google does .

Marc Bressel, regional  sales director for EMEA at Microsoft  Digital Advertising  Solutions, said "We want to bring a totally different  search results experience to what we have in the market".

These innovations are following the launch of AdCenter in the UK last summer. A paid search platform to compete with Google Adwords but Microsoft didn't achieve to be a serious thread to the market leader just yet. To be successful in this market Microsoft needs to win back its slice of the search engine market share in order to make the AdCenter platform work, one step to reach this goal is to bring more users to Live Search with their new version of Live Search .

But will it work? Time will tell .... so watch out for more news.

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